Last updated: December 31, 2025

1) Who we are

This Privacy Policy describes how reBORN (“reBORN”, “we”, “us”) collects, uses, and shares personal information when you use our website and services.

Business / Controller: reBORN (Israel)
Location: Rehovot, Israel
Contact: team@berebornnow.com

If you are located in the EEA/UK/Switzerland, reBORN is the “controller” of your personal data for purposes of the GDPR and similar laws.
GDPR
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2) Scope

This policy applies to information collected through:

Our website and pages (including Elementor forms)

Newsletter signups and email communications

Account creation and course access (including course progress)

Purchases (including WooCommerce orders)

Support communications

Testimonials and user-generated content you submit

Cookies and similar technologies

3) Information we collect

We may collect the following categories of personal information:

A) Information you provide

Identity & contact data: name, email, and any information you submit in forms

Account data: login credentials and profile information you choose to provide

Purchase data: order details, invoices/receipts, and purchase history

Support data: messages you send to us via email or forms

Testimonials / UGC: content you choose to share with us (including text, reviews, or endorsements)

B) Information collected automatically

Device and usage data: IP address, device type, browser type, pages viewed, approximate location (derived from IP), timestamps, and referral URLs

Cookie and tracking data: identifiers and events collected through analytics and advertising tools (see Section 6)

4) How we use information

We use personal information for the following purposes:

Provide the Services

Create and manage user accounts

Provide course access and track course progress

Deliver digital products and services

Process payments and orders

Process purchases and refunds

Maintain transaction records for accounting and tax purposes

Communicate

Send transactional emails (e.g., purchase confirmations, account/service messages)

Provide customer support and respond to inquiries

Marketing

Send newsletters and promotional communications

Measure campaign performance and improve targeting (where permitted)

Improve and protect

Understand website usage and improve experience

Detect, prevent, and address fraud, abuse, or security issues

Comply with law

Meet legal obligations and enforce agreements

5) Legal bases (EEA/UK and similar regions)

Where GDPR or similar laws apply, we rely on the following legal bases:

Contract: to provide what you request or purchase (e.g., account, courses, digital products)

Legitimate interests: to operate, secure, and improve our Services, and to understand performance (balanced against your rights)

Consent: for certain marketing communications and for non-essential cookies/tracking where required
European Union
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Legal obligation: to comply with applicable laws (e.g., accounting/tax, lawful requests)

GDPR requires transparency about these items and your rights.
GDPR
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6) Cookies, analytics, and advertising technologies

We use cookies and similar technologies for functionality, analytics, and advertising.

Tools we use may include:

Google Analytics (site analytics)

Hotjar (behavior analytics such as heatmaps/session insights)

Meta Pixel, TikTok Pixel, and Google Ads tags (advertising measurement, retargeting, and conversion tracking)

EU/UK notice (important): Under EU cookie rules, non-essential cookies (including analytics and marketing/retargeting) generally require prior consent before they are set.
European Union
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Where required by law, we use a cookie consent mechanism that allows you to accept or reject non-essential cookies and change your preferences at any time.

You can often control cookies through browser settings and device controls.

Where we provide cookie controls, you can update them at any time.

7) Email communications (ActiveCampaign + Postmark)

We use:

ActiveCampaign for newsletters and marketing automations.

Postmark for transactional emails (e.g., purchase confirmations, delivery messages, account-related emails).

You can unsubscribe from marketing emails anytime via the unsubscribe link in the email. Transactional emails are sent for service and purchase purposes and are not subject to marketing opt-out.

8) Sharing and disclosure

We share personal information only as needed to operate our Services, including with:

Hosting and infrastructure providers (e.g., Hostinger)

Email providers (ActiveCampaign, Postmark)

Analytics and measurement providers (Google Analytics, Hotjar)

Advertising platforms (Meta, TikTok, Google)

E-commerce / course tools that support purchases and course delivery

Professional advisors (legal/accounting) if needed

Authorities when required by law, or to protect rights, safety, and prevent fraud

We do not “sell” personal information for money in the traditional sense. However, some privacy laws define “sale” or “sharing” broadly to include certain advertising disclosures. (See Section 11 for California rights.)
California DOJ
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9) International data transfers

We are based in Israel. Your information may be processed in Israel and in other countries where our service providers operate. Where required, we use appropriate safeguards for cross-border transfers (for example, contractual protections).

10) Data retention

You told me: retention is “infinitely.”
Legally, many privacy laws expect retention to be no longer than necessary, or to at least disclose objective criteria/periods. GDPR specifically expects you to state the period or criteria for storage.
GDPR
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So here’s compliant language that still matches your intent (long-term storage) without claiming “infinite”:

We retain personal information for as long as needed to:

provide the Services and maintain your account and access,

keep business and financial records,

resolve disputes and enforce agreements,

comply with legal obligations.

Some records (such as purchases and invoices) may be retained for extended periods as required or permitted by applicable law. If you request deletion, we will delete or anonymize data where we can, unless retention is required for legal or legitimate business purposes.

11) Your rights

Depending on where you live, you may have rights such as:

Access and receive a copy of your personal information

Correct inaccurate information

Delete certain information

Object to or restrict certain processing

Data portability (in some cases)

Withdraw consent (where processing is based on consent)

To exercise rights, email team@berebornnow.com
with the subject: “Privacy Request”. We may ask for verification before processing requests.

California (CCPA/CPRA)
If the California law applies to our business, California residents may have rights to know, delete, correct, and opt out of the “sale” or “sharing” of personal information, including certain uses for cross-context behavioral advertising.
California DOJ
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To submit a request, email team@berebornnow.com
with: “California Privacy Request”.

12) Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system is completely secure; you use the Services at your own risk.

13) Children

Our Services are not intended for children, and we do not knowingly collect personal information from children.

14) Testimonials and user-generated content

If you submit testimonials or content for public display, you understand that it may be published (for example, on our website or marketing materials). If you want content removed, contact team@berebornnow.com
and we will consider requests subject to legal and operational limits.

15) Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date.

16) Contact

For privacy questions or requests:
team@berebornnow.com

Rehovot, Israel